Useful seo tools used mainly by professional link building services

Google Sidewiki is a feature of Google toolbar and was officially launched in September 2009. Google Sidewiki allows users to contribute helpful information to any web page, which can be viewed by other users visiting the site. The kind of information posted can range from expert insights on a particular topic being discussed in the web page to helpful tips, or even just more background information.

Thus a medical site may have doctors contributing expert opinions and a site offering recipes may have homemakers offering helpful tips. Users can also share Sidewiki entries through social media sites such as Facebook, Blogger and Twitter. It is aimed at helping users have a more enriching and conversational browsing experience. As a result, the entries are not ordered based on time. There is a background algorithm that runs to order the entries based on their relevance. The factors that are used to rank the entries include feedback from other users and previous entries by the same author. Google Sidewiki is linked to Google Profiles so you can also get more information about the author of the entries, if needed. Google Sidewiki also ensures that entries made on a page show up on other pages that are related to it. For example, an entry that talks about diabetes in one page is likely to appear against other pages that talk about it as well.

Similarly blogs and other forum entries that talk about the same topic also appear in the Sidewiki. The flip side is that experts on a given field have no motive to add entries and so it is likely that the Sidewiki can get cluttered with less than useful and maybe even biased opinions. So what does this new feature mean to small business owners? For starters, you need to make sure that it does not end up being a platform for unhappy customers to berate your products and services. But more importantly, Sidewiki comment pages may end up boosting your site's page rank. So you need to incorporate this into your SEO plan.

You must have already engaged a professional link building services firm to help increase the number of back links to your site. But a good SEO marketer would go beyond just offering you link building services. Discuss with them as to how you can use the potential of Google Sidewiki to improve your page ranks. Maybe their link building services can focus on leaving the link to your webpage as Sidewiki entries in other relevant sites and forums. The link building services should also focus on increasing the page rank of Sidewiki entries themselves as even they are ranked separately by Google. With daily advances in the search engine algorithms, you really need the services of an expert to make sure that your site gets the high SERP that it needs to get noticed.

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